My previous graphic design role was with Mariesé Skincare, a bath & body business. One of the product lines was coffee-centric. If you're a coffee person & you've never smelled coffee-infused body butter, you should... I'm talking about actual coffee grounds, infused into the shea butter & the coconut oil separately, & then blended together with the other oils for an aroma that could rival that first step into a coffee shop.
It's easy enough to say "Coffee Life," as a marketing slogan--like Salt Life, Thug Life, etc.; but, in creating these graphics, my goal was to show what it might be like if your life really did revolve around coffee. What might your house, office, car, etc. look like if it were even close to being called an obsession? Likewise, what cars & imagery best represent the nature of coffee? Lastly, what if coffee were a person?
Sadly, Mariesé didn't make it; but, it's still one of my favorite graphic art projects.
